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International Motor Sports Association

The official mobile application for IMSA

Our charge

International Motor Sports was in need of a technology partner to build a new mobile application that integrated with their current services while updating their application stack to the leading edge technologies that exist today.

Simple & Functional

Boo partnered with an agency our of Nasville to create a simple functional mobile application for Android & IOS that addressed the clients technology needs while making a better user experience for the fans of IMSA.

Our role in the project was to provide technical consulting on building in best practices for IMSA's new mobile fan experience. By the end of the project we had solidified our partnership directly with IMSA to continue to provide best in class technology solutions to their busiiness and marketing needs.

Imsa iso iphone

Feature Rich

Building an application that addressed the needs of the fans, the needs of the business, and the needs of the car manufacturers was at the forefront of this project from it's genesis. Our goal was to build a feature rich application that connected IMSA's fans to their favorite drivers, teams, manufacturers, and content. The application offers the following features:

  • Live Scoring
  • Live Streaming
  • Team, Driver, and Manufacturer standings
  • Event Schedules and Results
  • News & Content updates
  • Social Integration
Imsa grouping
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